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There could not be a better ambassador for the fine workmanship of Kashmir in particular and art in general than Pride of Kashmir. Promoting the centuries old tradition of Kashmiri shawl weaving, carpet making and arts and craftsmanship, Pride of Kashmir has today established a strong brand symbolizing exquisite quality that instills customer trust in an industry wroght by unethical claims and fly-by-night operators.

Today, with the presence of Pride of Kashmir merchandise across major stores in Europe and North America, and a growing network of its own branded stores in India and the United Arab Emirates, Pride of Kashmir is poised for exponential growth...

 

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  • image In my quest for things of beauty and lasting value, i am frequently in touch with the worlds best brands and craft. I would rank Pride of Kashmir and its products amongst the top ones on that list.

    Piero Ferrari
    - Owner of Ferrari, Italy
  • image As an Arab, I am deeply attracted towards Persian, Mughal and Indian art and craft. Kashmir offers the most aesthetic blend of all three and Pride of Kashmir is the place to go to if you are looking for the very best examples of genuine Kashmiri craftsmanship.

    His Excellency
    - Mehdi Al-Tajer, UAE
  • image Trust is a commodity that is earned through years of hard work and lost in an instant. I am happy to say that in a world of counterfeits and hustlers, Pride of Kashmir has managed to earn and keep my trust. What you buy here is the real thing.

    Luciano Benetton
    - Owner of Benetton, Italy
  • image Trust is a commodity that is earned through years of hard work and lost in an instant. I am happy to say that in a world of counterfeits and hustlers, Pride of Kashmir has managed to earn and keep my trust. What you buy here is the real thing.

    Luciano Benetton
    - Owner of Benetton, Italy
  • image Trust is a commodity that is earned through years of hard work and lost in an instant. I am happy to say that in a world of counterfeits and hustlers, Pride of Kashmir has managed to earn and keep my trust. What you buy here is the real thing.

    Luciano Benetton
    - Owner of Benetton, Italy